After working together for 6 months, each reel now averages 2.5k organic views – 150% above industry benchmarks
Before we worked together, RoseBud had an awesome product, but the brand story, visuals, and voice weren’t fully aligned. We built a clear content strategy designed to support retail expansion, brand collaborations, and founder-led storytelling. In the last two months, two videos have exceeded 20k views, and each reel now averages 2.5k organic views –– 150% above industry benchmarks.
36k organic views on an account with 7k followers is the reach we want to see! Here's what made this video successful:
Short in length: viewers are more likely to watch this more than once because it's only 8 seconds long
Unique idea: have you ever seen someone put soap in an ice cream container before?
Unique connections: you wouldn't typically think "ice cream founder" and immediately go to "recycling", so this reel has that element of curiousity.
Quick, choppy, cuts: each clip of the video is about .5 seconds long, which typically performs better than long, unedited clips
